Session Information

Wednesday, May 18th, 11:30am–12:10pm

TRACK 3: Measurement, Analytics and Insights

Gen Z Panel: A Conversation With 14-16 Year-Olds About Their Habits, Preferences and Interactions With Brands

Melanie Shreffler
Senior Insights Director, Cassandra
Melanie Shreffler has been studying the mindset and motivations of Millennials and Gen Z for more than a decade. As Senior Insights Director at the Cassandra Report, Melanie has become an authority on youth culture and the ever-changing habits of young consumers through extensive quantitative and qualitative research, as well as daily trend-spotting. She regularly shares her knowledge and insights at industry conferences and consults with executive teams of Fortune 500 companies, such as Sony, YouTube, and HP. She has been featured in national press, including The New York Times, USA Today, The Los Angeles Times, and Fast Company, and she frequently contributes to trade publications. Melanie’s passion and craft for developing youth insights has helped marketers and brands across all industries better engage with today’s consumers.