Session Information

Monday, May 16th, 12:00–12:40pm

TRACK 3: Evolving Trends in Marketing

Driving Repeat Purchases — Loyalty, Replenishment and More

Dana Klein
VP eCommerce, Reebok North America, Adidas Group
Dana has nearly 20 years of experience in eCommerce and digital strategy spanning both the financial services and retail sectors. In her current role as VP of eCommerce for Reebok, she is responsible for driving the growth of the eCommerce business and the consumer journey across retail channels — including digital marketing and CRM. Dana’s career has included leadership positions with global brands such as Vistaprint and PUMA.

Dana started her career at IBM where she focused on digital strategy for financial services clients.

Dana is driven by Reebok’s purpose to inspire people everywhere o be their absolute best — physically, mentally and socially.