Session Information

Tuesday, May 17th, 3:10–3:50pm

TRACK 3: Measurement, Analytics and Insights

Innovations in Consumer Targeting

Cory Treffiletti
VP of Marketing and Partner Solutions, Oracle Data Cloud
Cory has been a thought leader, executive and business driver in the digital media landscape since 1994. He is currently Vice President of Marketing for Oracle Data Cloud, following the acquisition of BlueKai and his previous role as SVP of Marketing. Cory has written a weekly column on digital media, advertising and marketing since 2000 for MediaPost’s OnlineSPIN.

Cory spent many years primarily on the agency services side of the business as a successful executive, media expert and/or founding team member for a number of companies. He was part of the initial team and VP Client & Media Services for i-Traffic (acquired by Omnicom), VP Media Services for Freestyle Interactive (acquired by Aegis/Carat), SVP Managing Director for Carat Fusion (Interactive), VP Media for Real Branding (acquired by Schawk) and President of Catalyst S+F.

In the start-up media space, his experience includes Director of Marketing for IUMA, the Internet Underground Music Archive (acquired by eMusic), Chief Marketing Officer for Sharkle (acquired by ViTrue, then Oracle), Co-Founder of Republic Project (acquired by DG/MediaMind) and Co-Founder of The Virtual Fan Network. Cory is a graduate of the S.I. Newhouse School for Public Communications at Syracuse University and also is the author of Internet Ad Pioneers (available on