Session Information

Monday, May 16th, 10:30–11:10am

TRACK 3: Evolving Trends in Marketing

Advances in Proximity Marketing

Asif R. Khan
A proud Canadian, Asif is a renowned global speaker, author and serial entrepreneur. He is currently focused on working as a consultant and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association — an international group dedicated to research and education in the space.

Prior to launching The LBMA, Asif built 4 start-ups and worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L'Oreal. You can catch Asif's weekly video podcast — This Week In Location-Based Marketing.

An avid technology evangelist, Asif also holds a degree in economics and management sciences from the University of Waterloo, is an adjunct professor at Penn State University, and can be found on Twitter @AsifRKhan