Session Information

Monday, May 16th, 12:00–12:40pm

TRACK 4: Search and Discovery

Discovery Through Content and Experiences

Ross Petersen
CEO & Co-Founder, Blitsy
Ross Petersen is Co-Founder and CEO of Blitsy, the must-go source for active crafters looking to do more while spending less. Blitsy is the most modern and comprehensive site for crafters, looking to buy the supplies they need to turn ideas into finished projects.

Prior to Blitsy Ross was Co-Founder of ScrapHD, a digital-scrapbooking and SaaS platform acquired by Michael's Stores in 2010. Following the acquisition he became Michaels' Director of Digital Infrastructure, focusing his efforts on launching the company's first E-commerce platform.

Ross is an animal lover who enjoys playing golf, lacrosse and spending time with his family and friends in his hometown of Chicago.