Session Information

Monday, May 16th, 10:30–11:10am

TRACK 1: Disruptive Startups and Pioneering Brands

Startups Driving Product Innovation

Julie Fredrickson
CEO & Co-Founder, Stowaway Cosmetics
Julie Fredrickson is the Co-founder and CEO of Stowaway Cosmetics. With a background in e-commerce and digital marketing, Julie has worked with clients including Ann Taylor, Gap, Equinox, Nike, and Coach. As an established entrepreneur—Julie's first company, Coutorture Media, was a pioneer in the fashion blogging and affiliate marketing space. Before Stowaway Cosmetics, Julie found herself constantly hoarding sample-sized cosmetics, the perfect fit for her gym bag or carry-on for last-minute getaways. The samples were usually difficult to find, impossible to purchase regularly, and rarely the items she wanted. This led Julie to the realization that the market for smaller makeup wasn't being met by existing brands. An inveterate optimizer, Julie is always looking for new ways to make her life easier to maintain and uses her knowledge to help Stowaway's customers face that same problem. She believes beauty should fit into your life, instead of making your life fit your beauty products.