Level 1 Sponsor
PSC Analytics empowers brick and mortar retailers with the ability to track the Product Specific Conversion of each individual item throughout their shop floor. Unlike traditional metrics which often only analyze sales reports, PSC Analytics allows retailers to measure consumer interactions with individual units prior to the point of sale, revealing critical data on items both sold and unsold. Other in-store technologies drastically limit your sample size by requiring consumers to opt in through application downloads. PSC Analytics operates on a platform which captures 100% of in-store interactions, and since we only monitor the in-store units rather than the customers themselves, your clientele can rest assured that there are zero privacy concerns. Information which was once though to be out of reach for the world of brick and mortar is now helping planning, marketing and field management teams measure and react to consumer demand in real-time.