Primary Venture Partners
Level 1 Sponsor
Primary VP is an early-stage venture capital firm based in New York City. The firm’s investment team is led by Ben Sun and Brad Svrluga, who have a combined 30-year track record as investors and operators in the NY Tech scene. We primarily invest in two sectors: Next Generation Commerce and SaaS. We focus on startups based in NYC and the broader Northeast. We strive to be the most valuable and trusted partner to our portfolio companies. We have invested in over 50 companies across NY over the past 12 years, and have more than $125MM in investment capital under management. Some of our past and current portfolio companies include Pump Audio (sold to Getty Images), TxVia (sold to Google), TicketFly (sold to Pandora), Divide (sold to Google), Allworx (sold to Paetech), Jet.com, Maple, BounceExchange, Coupang, and Reonomy.